Web 3.0: The ‘Social Wave’ and How It Disrupts the Internet – Knowledge@Wharton
July 11, 2011 Leave a comment
Web 3.0: The ‘Social Wave’ and How It Disrupts the Internet – Knowledge@Wharton.
The web has grown to the point where “there’s too much information,” according to Katz. “Finding ways to filter out information and find what’s relevant to you is getting harder and harder. The model of Google doesn’t work at scale — especially when it comes to things where taste matters.”
Katz predicted that the future of the Internet “is one where every page is going to be personalized. If you plan a trip to Paris, you shouldn’t see [search results listing] 900 hotels. You should see six hotels based on where you stayed before; the places you checked in at on Facebook and Foursquare, and the places where your friends have stayed. It’s not something that’s just relevant to travel; it’s something that makes sense for almost every part of the Internet.”
